Affordable Marketing Solutions for Every Small Business - Call Us at 403-919-6969 for a FREE Consultation!

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How many times does your phone ring with someone trying to sell you their advertising?

Maybe you have occasionally tried it out with no result.

This is because there is no one solution for everyone. There are a lot of factors to take into consideration when deciding what marketing will work for you. Your business is unique and so are your customers. I would need to meet with you to understand your business and tailor a solution that will work for you. Here are a few points to consider:
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  • What exactly are you trying to achieve with your marketing? Build your brand (institution marketing)? Draw in customers to a specific sale or event? Position yourself better in search engine listings? Make your company more visible to a select group of people? All of these goals require different approaches. You may need to tailor your marketing in steps to give your company the best chance to grow.
  • If you have taken out an ad in a publication (print or digital) and it got you no results, it be because the publication is not right for you or it may be because your ad was not professionally done. Many times the sales person selling you this ad space will tell you that their graphics department will create the ad for you at no charge. In my experience, this is a huge mistake as most of these in-house ads are so poorly done that you might as well have no ad at all.
  • Do you understand the psychology of your customers or clients? What motivates them? What are the things that are most important when they are looking for similar products or services as you?
  • Doing an ad campaign in a pay per click venue like Google Adwords can suck up your money really fast unless you know what you are doing. These systems can be very complex and simply getting lots of clicks should not be the goal. Certainly, Google, Facebook, Bing or others love it when you get lots of clicks because you are paying for every one of them. But it’s not the number of clicks that count, it’s about converting those clicks into real customers. Paying for thousands of clicks without ever having your phone ring with a new client as a result is ludicrous. It would be far better to pay for far fewer clicks that result in converting these clicks to paying customers. How to do this properly is a specialty unto itself.
  • What are your competitors doing? Is their business doing better than yours? If so, have you analyzed their strategy in relation to what you are doing?
  • Are you being honest with yourself about the image that your company projects? Many owners of businesses are too close to be able to see things objectively. If you are in love with a certain logo, branding or other corporate identity for personal reasons, you need to be open to the possibility that the image you are projecting is hurting your bottom line.

Call me now to set up a FREE consultation.
Tell me about your business and I will tell you how you can make it more successful!
Really! Call me!