Graphic Design
With the introduction of many user friendly software packages for the personal computer, many people have been led to believe that these programs will be able to do their graphic design for them. But there is no software that can artificially give you creativity. Someone can teach you the mechanics of using a chisel, but knowing how to use this tool will not make you a sculptor.
Graphic design is an art. It involves the ability to use all available tools to produce visual elements that are not only visually appealing, but those that can evoke emotions, compel people to buy and will create an image for your company that creates a perception of quality, value and trustworthiness.
This is not easy to do and there is no software that can do this for you. It involves not just an artistic ability, but also a knowledge of psychology, marketing and a deep understanding of current social trends.
What you invest in professional graphic design is but a minuscule amount compared to the results that you will realize from having a proper corporate identity and a compelling marketing campaign.
I have been in this business for over 30 years and have been employed by some of the largest advertising agencies and marketing houses in Canada. I will not charge you nearly as much as they do, but your results will be every bit as professional and effective.