My name is Frederick Potter. I run a small home based business along with my wife, Oleanna. Digital Design sprung up in 1990, just when personal computers were starting to make their mark and the internet was still in its infancy. I started it because I have a passion for all things graphic, photographic and especially, things that are computer cool.
I love my work and I can't imagine doing anything else. Digital Design is where I do my corporate stuff but I also have a strong interest in fashion, fantasy and the fine arts, so I also have another business called Editions by Frederick, which is a glamour photo studio where I get to play with some of the more wilder photographic ideas.
You would think that the two businesses would be completely different from each other, but you would be surprised at how much they share. Go to the "About Us" link above to learn more!
"A craftsman is one who cares deeply for the work he does. Despite time pressures, or limitations of what the job has been quoted for, a craftsman cannot tolerate letting something go that is not the very best he can produce. Even if at times it doesn't really pay for the time spent, the knowledge that his name is on the work is enough to ensure that no one will ever judge him by something that is less than he is capable of."